LAID - campaign

A live brief at my second year at NKF. LAID, a norwegian high-end sex toy producer, needed a campaign to reach out to three different target audiences; young men, middle aged women and younger women.

LAID wanted something humorous and informal but stylish. Something that people would dare to look at in public and could related to. We made posters, billboards, web banners, magazine ads and iPad ads. 
Made by:
Helene Devold, Ida Strandberg, Daniel Simonsen, Jenny Nilsen and Stina Jool Skanhoff
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