D&AD brief 2013: "Open craft" - It's Nice That
The concept is to enhance the reputation of “It’s Nice That”, so that they are recognised for the inspirational, innovative and interactive way in which they connect with their student audience. This will be achieved by developing an interactive network which will allow students to create individual profiles to help them find work and collaborate with other users.
Merchandise for him
Merchandise for her
The website; student network on www.itsnicethat.com
Infographics to explain the campaign/idea
Brochure with information and infographics to be handed out to students